About Lada Cars
Lada, a renowned brand of cars, is manufactured by AvtoVAZ, a state-owned company in Russia. The brand's history dates back to 1973, initially focusing on overseas markets before becoming AvtoVAZ's primary brand in the 1990s. The first cars produced by AvtoVAZ were made with technical assistance from Fiat and marketed under the Zhiguli designation. Lada cars have been a staple in the Eastern Bloc, often priced at half the cost of Western vehicles of the same period, making them a popular choice for budget-conscious consumers.
Lada's Partnership with Renault
In 2008, French company Renault began providing technical assistance to Lada after acquiring a minority stake in AvtoVAZ. This partnership led to Renault taking control of the Lada brand in 2016. However, in 2022, the Russian government re-acquired Lada. From January 2021 until May 2022, Lada was integrated with the sister brand Dacia into Renault's Lada-Dacia business unit.
Lada's Market Positioning
Lada vehicles are positioned as affordable and offering good value for money. This positioning has allowed the brand to carve out a niche in the budget end of the market, where they have been successful in offering consumers a cost-effective alternative to more expensive Western vehicles.
Lada Model Cars
Lada has a wide range of model cars, each with its unique features and specifications. Some of the popular models include the Oka, Kalina, and Granta. The Zhiguli 1600 is a classic model that was produced with technical assistance from Fiat.
Lada Toy Cars
For car enthusiasts and collectors, Lada also offers a range of toy cars. These miniature replicas of Lada's popular models, such as the Niva and XRAY, are perfect for those who appreciate the brand's history and design.