Introduction to Chrysler
Chrysler, now known as Stellantis North America, is a renowned automobile manufacturer based in Auburn Hills, Michigan. It is one of the "Detroit Three" automobile manufacturers in the United States. The company is a subsidiary of the multinational automotive company, Stellantis, and sells vehicles worldwide under various nameplates including Chrysler, Dodge, Jeep, and Ram. The company also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.
History of Chrysler
The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. The company underwent several changes in ownership and name over the years. It was acquired by Daimler-Benz in 1998, which renamed itself DaimlerChrysler. After Daimler divested from Chrysler in 2007, the company operated as Chrysler LLC and Chrysler Group LLC before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. In 2021, Chrysler became a subsidiary of Stellantis, the company formed from the merger between FCA and PSA Group.
Chrysler's Evolution and Expansion
After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy to expand the company. He acquired Fargo Trucks and the Dodge Brothers Company, and created the Plymouth and DeSoto brands in 1928. Chrysler expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s. The company also began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America.
Chrysler Model Cars
Chrysler has produced a wide range of model cars over the years. Some of the notable models include the PT Cruiser, Neon, LeBaron, and Town and Country. Each of these models has its own unique features and specifications that make them stand out in the automobile market.
Chrysler Toy Cars
Chrysler toy cars are also popular among collectors and enthusiasts. These miniature replicas of Chrysler model cars are often detailed and accurate, making them a great addition to any collection. Whether you're a fan of the classic Airflow or the modern Pacifica, there's a Chrysler toy car for everyone.